On behalf of our client, an international manufacturing company holding a leadership position in the industry, operating across multiple markets in Europe, we are seeking a candidate for the position of Senior Brand Manager within the Marketing and Development team.

Job description
 

  • Developing and implementing strategic marketing plans aligned with business objectives
  • Overseeing the complete brand lifecycle, including participation in the development and introduction of new products
  • Planning and executing brand placement and positioning strategies across all markets
  • Overseeing and implementing market research to proactively adjust brand strategy in response to changing conditions, emerging trends, and consumer habits
  • Managing the allocated brand budget efficiently and ensuring optimal resource allocation to meet marketing objectives
  • Monitoring trade marketing initiatives for alignment with brand objectives
  • Working closely with the sales department to effectively implement established strategies
  • Developing and managing professional partnerships with key stakeholders, including marketing and research agencies

 Position Requirements
 

  • Bachelor’s degree required
  • Experience in the FMCG industry is considered an advantage
  • Proficiency in English is necessary
  • Category B driver's license required (active driver)

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